Marketing Management (12th Edition)

Type

Book

Authors

Philip Kotler

Kevin Lane Keller

ISBN 10

8120327993

ISBN 13

9780131457577

Tags

Business, Product Management, Reference, Marketing

Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. - from Amzon

Number of Copies