Advertising Excellence (Mcgraw Hill Series in Marketing)
Type
Book
Authors
ISBN 10
007006847X
ISBN 13
9780070068476
Category
Book
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Publication Year
1994
Publisher
Pages
704
Description
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising. - from Amzon
Number of Copies
1
